Agriculture
- Taste Of Pakistani Mango
Saturday, July-13-2013 The first-ever mango promotion event in South Korea ?Taste of Pakistani Mango? was held in Seoul on Friday at a local hotel. The event was organised by the Commercial Section of the Embassy of Pakistan, in collaboration with...
- Ramazan-related Items Become Costlier
July 11, 2013 ABDUL RASHEED AZAD & WAQAR LILLAH Traders have increased prices of Ramazan specific items by 25 percent to 100 percent excluding dates, a survey conducted by Business Recorder revealed. The survey revealed that on the eve of Ramazan...
- Fruit Logistica 2013 Kicks Off In Berlin: Over 15 Firms, Around 50 Exhibitors Display Products
Over 15 Pakistani firms and around 50 exhibitors participated in the "FRUIT LOGISTICA 2013," the world's biggest fair for fruits/vegetables held in Berlin, Germany with the aim of introducing the country's fruits to buyers/importers from over...
- Stauffer Dairy
Please welcome Krista & Brandon on the blog today from Stauffer Dairy in Washington! Brandon & Krista have a small family farm where everyone helps out to make their dreams come true! Hello, we are Brandon & Krista Stauffer of Stauffer...
- Kris And Carla Wardin
Meet Kris and Carla Wardin. They were just a couple of farm kids working in the corporate world who found their way back to the farm. They now own and operate a dairy farm in Michigan Here is their story... After college, my husband Kris and I were...
Agriculture
Engro Foods enters fresh dairy segment
Engro Foods Limited, the fastest growing Pakistani multinational company entered the fresh dairy industry of Pakistan with their new brand "Mabrook". The company's objective is to tap into the dominant Fresh Loose Milk segment using the pasteurisation process.
'Mabrook' offers all the benefits of Fresh Milk, ie consistent cream (balai) yield, value in usage (yogurt, butter, ghee, direct consumption, etc) and daily fresh supply of milk at Mabrook shops. Keeping the Loose milk consumer insights into view, the milk is sold through milk outlets and is dispensed hygienically to ensure that the best possible quality product reaches the consumer.
Speaking at the occasion, Sarfaraz A Rehman, CEO, Engro Foods said: "Out of 20 billion liters of tradable milk in Pakistan, the unbranded fresh dairy holds almost 74 percent for the share in the industry. We wanted to tap into that category and offer a value-added product to this key segment of the Pakistani market--living our purpose of elevating consumer delight for a wide section of the society.
Although we are selling our product through milk outlets, the product is backed by our commitment to quality excellence--a fact visible through our local and international certifications. We are hopeful that Mabrook with its unique proposition and better quality will offer a more economic and healthy choice to our consumers." Mabrook is Engro's response to the loose milk consumers' need for fresh, clean and unadulterated milk; bringing a product that is affordable while delivering quality and staying true to its offering.
Courtesy Business Recorder I News Collated by agrinfobank.com'Mabrook' offers all the benefits of Fresh Milk, ie consistent cream (balai) yield, value in usage (yogurt, butter, ghee, direct consumption, etc) and daily fresh supply of milk at Mabrook shops. Keeping the Loose milk consumer insights into view, the milk is sold through milk outlets and is dispensed hygienically to ensure that the best possible quality product reaches the consumer.
Speaking at the occasion, Sarfaraz A Rehman, CEO, Engro Foods said: "Out of 20 billion liters of tradable milk in Pakistan, the unbranded fresh dairy holds almost 74 percent for the share in the industry. We wanted to tap into that category and offer a value-added product to this key segment of the Pakistani market--living our purpose of elevating consumer delight for a wide section of the society. Although we are selling our product through milk outlets, the product is backed by our commitment to quality excellence--a fact visible through our local and international certifications. We are hopeful that Mabrook with its unique proposition and better quality will offer a more economic and healthy choice to our consumers." Mabrook is Engro's response to the loose milk consumers' need for fresh, clean and unadulterated milk; bringing a product that is affordable while delivering quality and staying true to its offering.
- Taste Of Pakistani Mango
Saturday, July-13-2013 The first-ever mango promotion event in South Korea ?Taste of Pakistani Mango? was held in Seoul on Friday at a local hotel. The event was organised by the Commercial Section of the Embassy of Pakistan, in collaboration with...
- Ramazan-related Items Become Costlier
July 11, 2013 ABDUL RASHEED AZAD & WAQAR LILLAH Traders have increased prices of Ramazan specific items by 25 percent to 100 percent excluding dates, a survey conducted by Business Recorder revealed. The survey revealed that on the eve of Ramazan...
- Fruit Logistica 2013 Kicks Off In Berlin: Over 15 Firms, Around 50 Exhibitors Display Products
Over 15 Pakistani firms and around 50 exhibitors participated in the "FRUIT LOGISTICA 2013," the world's biggest fair for fruits/vegetables held in Berlin, Germany with the aim of introducing the country's fruits to buyers/importers from over...
- Stauffer Dairy
Please welcome Krista & Brandon on the blog today from Stauffer Dairy in Washington! Brandon & Krista have a small family farm where everyone helps out to make their dreams come true! Hello, we are Brandon & Krista Stauffer of Stauffer...
- Kris And Carla Wardin
Meet Kris and Carla Wardin. They were just a couple of farm kids working in the corporate world who found their way back to the farm. They now own and operate a dairy farm in Michigan Here is their story... After college, my husband Kris and I were...